Pendant launches with a mission to deliver what’s next in family building benefits and women’s health through the power of technology

Family building is deeply personal and complex. While employers are investing more in these benefits, patients continue to face a system that is fragmented, confusing, and difficult to navigate.

Today, Pendant launches with a mission to change just that.

Pendant is a new women’s health and family building benefits solution designed to bring clarity, coordination, and accountability to one of the most complex areas of healthcare.

The company is led by Chief Executive Officer Pam Schumann, a veteran executive with more than 25 years of experience in the fertility industry. Under the leadership of the founding team - Sydni Meyrowitz, Chief Operating Officer, Brent Atkins, Chief Growth Officer, and Jenna Hall President & Chief Commercial Officer - Pendant connects employers, patients, and leading fertility providers through a single integrated model, making benefits simpler to understand, care more accessible, and desired outcomes within reach.

"The launch of Pendant represents a fundamental shift in how we approach reproductive health and family building benefits. By uniting plan design with direct clinic-aligned care, we are removing the silos that have long frustrated members, providers, and employers. Our goal is to replace a fragmented ecosystem with a single, seamless experience that brings true clarity and connectedness to every stage of the journey."

— Pam Schumann, Chief Executive Officer

Fixing a Fragmented System

For years, family building benefits have been delivered through a broken patchwork of insurers, carve-out vendors, clinics, and financial programs. Patients frequently struggle to understand what their benefits cover, what care is clinically necessary, and what treatment will actually cost. Employers face rising expenses with limited visibility into outcomes. Clinics operate within systems that don’t always align incentives around patient success.

Pendant’s solution delivers woven together services by combining AI technology with coordinated care navigation and a curated national network of leading fertility and women’s health providers. The result connects the many fragmented parts of the fertility ecosystem into a more seamless and supportive experience.

A New Model for Family Building Benefits

The Pendant model is designed to align incentives across patients, providers, and employers, so that cost, quality, and outcomes are connected rather than siloed.

Through the platform, patients gain:

Clear guidance throughout the family building journey
Access to a trusted network of fertility and reproductive health providers
Transparent pricing and financial support options
Coordinated care and benefits navigation

For employers, Pendant provides a more predictable and accountable approach to supporting employees while managing cost and improving outcomes.

For providers, Pendant reduces administrative burden by integrating with existing clinic workflows. The model enables faster treatment initiation and longer treatment continuity while aligning clinical decision-making with benefits management. The result allows providers to focus on delivering the right care while participating in a system designed to improve patient outcomes.

Built for the Future of Women’s Health

Demand for fertility and reproductive health support continues to grow as employers expand benefits and patients seek more personalized care. Yet, the infrastructure supporting these services has struggled to keep pace with the complexity of the journey.

Pendant was built to close that gap.

Through a global network of partners and providers, Pendant connects patients to a comprehensive set of services spanning preconception through menopause, including global and domestic offerings, pharmacy, genetics, adoption, donor and surrogacy paths, mental health care, doula, return to work, and more.

By bringing these services together through a single platform, Pendant creates a more connected, equitable, and globally accessible approach to reproductive healthcare, helping patients navigate family building with greater clarity and support.

What Comes Next

With its launch, Pendant will continue expanding its provider network and employer partnerships nationwide. The company’s long-term vision is to build what’s next in family building benefits and women’s health through the power of technology.

Family building is complex. Navigating it shouldn’t be.

This is what’s next in family building benefits.

This is Pendant.